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The Spark army

Personally, I don't mind the name Spark.

And quite a few in the NZ business community like it too, judging by the numbers who've already adopted the name, or a close variant.

NBR's web development contractor, Sparks, certainly perked up its ears when Telecom announced its pending name change (and more so because the company's services wing, Gen-i, is becoming Spark Digital Solutions.

How many  others will be doing the same? I ran a quick Companies Office search and ... I couldn't find out because I ran up against the sites's 200 search result limit.

Then there's the issue of website addresses. Telecom has secured Spark.co.nz. But with the site inactive for the moment, Google helpfully points you to Spark.com - where you won't find telecommunications services, but you might find love.

Telecom also owns Spark.kiwi.nz and Spark.gent.nz, but Spark.net.nz is owned by Wintec, who use it to promote the Spark International Media, Arts & Design festival. Spark.ac.nz is owned by Auckland University but inactive, and the dormant Spark.net.nz is registered to Vodafone. The company inherited the URL when it bought TelstraClear.

Spark.school.nz would be a good one for Telecom to nab - especially with CEO Simon Moutter touting his company's giant UFB contract with Crown company Network For Learning (N4L) during Friday's results call. But that one's held (but not actively used) by mobile and web hosting Modica Group.


SPARK OF INSPIRATION

A selection of the 200+ NZ registered companies with Spark or a close variant in their name

SPARK NETWORK FINANCE
SPARK PROPERTIES
SPARK PROPERTY INVESTMENTS
SPARK SERVICES
SPARK STRATEGIC PARTNERS:
SPARK TRADING
SPARK UP
SPARK VENTURES
SPARKES ENTERPRISES
SPARKES PROPERTY
SPARKING PACK
SPARKS CALLAGHER
SPARKS CONSULTING
SPARKS ENDEAVOURS
SPARK TALENT AND RECRUITMENT
SPARKS ENGINEERING
SPARK RESEARCH
SPARKS BREWING
SPARKS INTERACTIVE
SPARKS LEE DEVELOPMENTS
SPARKS
SPARKS TEMP
SPARK PHD NETWORK
SPARK BROS
SPARK COMMUNICATION
SPARK CONCEPTS
SPARK DENTAL
SPARK FLY HOLDING
SPARK INDUSTRIES
SPARK ARCHITECTURE
SPARK BROTHERS
SPARK CLEAN SERVICES
SPARK COMMERCIAL SERVICES 
SPARK COMMS
SPARK CREATIVE INDUSTRIES
SPARK EASE
SPARK ELECTRICAL
SPARK ENERGY
SPARK EVENTS
SPARK FINANCE
SPARK FINVEST
SPARK GROUP FINANCE
SPARK GROUP
SPARK INTERNATIONAL
SPARK INVESTMENT GROUP
SPARK INVESTMENTS
SPARK IT CONSULTING
SPARK LEISURE
SPARK NIGHTCLUB
SPARK PLUG PROPERTIES
SPARK PR
SPARK FINVEST
SPARK GROUP FINANCE
SPARK INTERNATIONAL
SPARK INVESTMENT GROUP
SPARK INVESTMENTS
SPARK IT CONSULTING
SPARK NETWORK GROUP
SPARK NETWORK
SPARK CITY
SPARK WALKER
SPARK MANAGEMENT
SPARK INTERNET SOLUTIONS
SPARK IT
 

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Comments and questions
5

No sorry, still don''t like the name change. I'm sure it's perfectly fine for many other companies. But for Telecom I fear this is the end for them and perhaps this may now be the age of Vodafone. I my self won't be switching from Telecom, the reason being a couple of years ago I tried switching from Telecom to Orcon when I moved house, but was left without a phone for a month due to Orcons total incompetence and lack of customer service. Having a call centre in New Zealand staffed by New Zealanders didn't seem to help me then. I guess the moral of the story altogether is if it's not broke don't fixed it!

I also did a search and discovered the Spark is trademarked in many of the categories Telecom will want to play in - they have over 20 "spark" trademarks pending - if I had an existing one I'd be challenging them!

Looked up the definition of Spark - "a small particle of a burning substance thrown out by a body in combustion or remaining when combustion is nearly completed" - fits Telecom perfectly

Be grateful, that the name wasn't even more juvenile -- such as, 'Glitter', or 'Sparkles, or 'Sprinkles'; hell, even 'Hundreds and Thousands'.

They should fix their email