"Spark starts here" — new Telecom branding goes up
UPDATE: Telecom corporate relations GM Andrew Pirie says, "The bus stop sign is part of a campaign in the lead up to Spark, not the Spark rebranding itself. That will happen in August."
The company has put more teaser guff online at www.spark.co.nz.
EARLIER: It looks like Telecom's re-naming is imminent, if this bus stop action is anything to go by.
It was snapped by Wellington man Mauricio Freitas (@freitasm) and posted to Twitter just before 5pm.
Mr Freitas tells NBR there's an LCD display behind the bus sign, which is in Courtenay Place in the CBD.
Similar signage is going up around Britomart in Auckland.
Telecom's starburst logo is maintained in the new Spark branding, as previously flagged.
NBR's crack Ad-Media team is on the case, and hopes to have more shortly.
Earlier this year, Telecom said it would spend around $20 million rebranding itself to Spark.
"Spark" is one of two major Telecom branding projects this year.
The second is the launch of a broadband TV service — dubbed ShowMeTV until challenges by TVNZ and a shopping channel operator.
Telecom has registered Spark TV as a possible alternative, but has yet to confirm the service's new name. The movie and streaming service will be open to customers of all ISPs when it launches later his year. It's budget, including operational and programming costs, is also $20 million in its first year.