The New Zealand tourism promotion is running through school holidays.
A Mexican's surrealistic backstage drama triumphs over the critics' favourite
Total takings have reached $US723 million, making it the second biggest film of 2014 after Guardians of the Galaxy.
Worldwide takings for the third Hobbit film have topped $US580.6 million
The final instalment of Sir Peter Jackson's trilogy has exceeded the previous two episodes.
2015 prospects for captial's screen sector workers so bright, they gotta wear shades.
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