So what does a larger-than-life creative do with himself after decades in fast-paced advertising land?

While an official announcement is expected later today, staff were told last night that creative team Lisa Fedyszyn and Jonathan McMahon were given joint creative director roles.

ASB general manager brand experience Anna Curzon says she hopes to use Mr Blessed for at least five years as part of a long-term campaign.

Mr McLeay restructured himself out of a job at APN, which he left before Christmas.