Behind the scenes at The Block NZ final | Leaderboard | Record ratings

Happiness is Auckland property: winning couple the Pearsons take away $261K
Contestant Andy Walker bumps into NBR before the auction at (what else) the bar
Don't drink and bid, kids

KeallHauled

Chris Keall

NBR lurks around the live final of The Block NZ, where four three-bedroom homes rennovated by contestants are about to go under the hammer. The homes (see listings here) are close(ish) to the beach in Belmont on Auckland's North Shore, but are also off a busy main road, and share a right-of-way at 1 Eversleigh Rd (which was actually divided into five. The empty fifth lot of 450sqm, which borders Lake Rd and housed a sponsor's toolshed and site office during the series, will be sold separately to help production company Eyeworks cover costs).

The two-hour final drew a monster 637,950 viewers - a 39% increase over last year's final that put it at number one, ahead of the usual ratings king, TVNZ's OneNews. 1.19 million tuned in at some stage during the show. See more rating stats below.

UPDATE: Contestants Andy and Peter Walker won the auction-order challenge and chose to go first.

Bumping into NBR at (what else) the bar at the Rendezvous Hotel in central Auckland where the live auctions are taking place, contestant Andy Walker said the brothers had "no chance."

The brothers' house sold for $952,000, or $27,000 above its reserve (contestants keep the difference). So: he was almost right: slim chance. The Rangitikei pair did win the People's Choice Award, which meant they got to keep the car they drove during the series.

Second-up Loz and Tom Heaphy made $25,000 as their house sold for $947,000. Cruelly, the perennial room challenge winners finished last. Ms Heaphy quipped it was a slip in the back pocket given the couple had both taken 10 weeks' off work to compete in the home renovation show (TV3 says the competitors also get a weekly stipend, set at a level to pay their rent or mortgage back home plus living expenses).

Just as Auckland real estate was looking a little hum-drum, third up Alice and Caleb Pearson's house sold for $1,126,000 - $181,000 above reserve. Along with the $80,000 prize money, the couple walked away with $261,000 - a result that will do nothing to diminish New Zealanders' insane love affair with property.

"Go Asian dude!" tweeted TV3's Guy Williams tweeted as the winning buyer on the Pearson's property hung on tenaciously during a bidding duel.

Fourth-up Alisa Keall-Grant and Koan Vette also saw their house sell above the million-dollar mark. It went for $1,114,000 - $67,000 above the reserve.

LEADERBOARD:

Alice and Caleb (1C Eversleigh Rd)
Sale price: $1,126,000. Reserve: $945,000. Profit above reserve: $181,000

Alisa and Koan (1D Eversleigh Rd)
Sale price: $1,014,000. Reserve: $948,000. Profit: $66,000

Pete and Andy (1E Eversleigh Rd)
Sale price: $952,000. Reserve: $925,000. Profit: $27,000

Loz and Tom (1F Eversleigh Rd)
Sale price: $947,000. Reserve: $922,000. Profit: $25,000

ABOVE: Nervous moments before the auctions.

ABOVE: The Pearsons with host Mark Richardson.

Commissioning producer Sue Woodfield tells NBR ONLINE series three is already confirmed. 

Ms Woodfield says a location is still being determined. It won't necessarily be in Auckland, but the city did provide the most potential for profit.

The Pearsons said they would put their winnings on their mortgage.

The winning buyer did not immediately appear in front of media. He was finishing paperwork. "Money is being transferred from China," a MediaWorks rep explained.

Labour's Trevor Mallard was quick to seize on NBR's tweet about that little factoid. It seems the Auckland reality series might have a little spillover into that house in Wellington.

And incidentally, yes, Alice and Caleb were the couple who left a copy of NBR artfully draped across the desk in their renovated study for its official snapshot on TV3's website. Winners, obviously.


Ratings win

EARLIER Oct 30: As the live auctions of the four The Block NZ houses loom (tonight 7.30pm - 9.30pm on TV3), MediaWorks is claiming the series as a triumph of event TV.

"The second series of The Block NZ has been a ratings hit for TV3, drawing even bigger audiences than in 2012," spokeswoman Rachel Lorimer says.

More than 2.95 million viewers have tuned into the series so far this year (5+ cumulative), with an average audience per episode of 465,200 viewers (5+), a 13.5% increase on the 2012 numbers.  In the key 25-54 year-old demographic, The Block NZ is currently the #1 show on television, with an average 25-54 audience of 259,100, 6.8% higher than in 2012. [UPDATE: the two-hour final drew an average 637,950 5+ viewers - a 39% increase over last year's final. The average 25-54 audience was 346,300, a 30% increase on the 267,900 in 2012  1.19 million tuned in at some stage during the show.]

"Last night the two hour special of The Block NZ gave TV3 its biggest night since 2007, with a 33% share of the primetime 25-54 audience," Ms Lorimer says.

NBR will be behind-the-scenes at the live auction special tonight, hoping to answer the key question: Does Loz cry during the ad breaks too?


Scenes from The Block NZ open homes (PHOTOS)

UPDATE Oct 19: If you're following The Block NZ, here are a few pics from today's open home (there's another for the four homes tomorrow, on the corner of Eversleigh and Lake Roads on Auckland's North Shore).

Click any image to zoom.

Queues are long, but some locals are making hay by charging $10 to park in their driveway, while others have rolled out BBQs to hawk sausages.

Fair to say it's not so much fun on the northern side of Eversleigh Rd, however, where dozens of homes are literally barricaded.

ABOVE: TV3 folk the reckon the crush is bigger than last year, when 10,000 people went through over the two days. Foreground in sunglasses: contestants Alisa Keall-Grant and Loz Heaphy.

ABOVE: Contestants Loz Heaphy, Andy Walker and Tom Heaphy with nine-year-old fan Charlotte Barry-Walsh. One of The Block NZ's less-than-flash neighbouring properties is behind them.

The homes are off Lake Road in Belmont, a thin strip of suburb sandwiched between the posh Takapuna and Devonport. State and NZ Navy home are dotted around.

ABOVE: Contestants Koan Vette and Alisa Keall-Grant with Keisha Castle-Hughes.

ABOVE: In the sponsor-crazed world of The Block, crowd barriers are, of course, merely another opportunity for signage.

Earlier, the series' building supervisor, Peter Wolfkamp, said he'd but criticism the advertiser name-checkers were a little OTT, but he told NBR, "Bottom line is we make this TV ourselves. We don’t get a cent from NZ on Air or Creative New Zealand or anything like that.' This is an extremely expensive project. We’ve got to look after sponsors and they look after us. It’s just business, eh.”

As doors opened at 10am, people at the front of the queue told NBR they had been waiting since 7am.

ABOVE: Contestants are on-site today and tomorrow. Left-to-right: Caleb and Alice Pearson, Koan Vette, host Mark Richardson, brothers Andy and Pete Walker, Loz and Tom Heaphy.

If you're a Block open home veteran, the homes are bigger than last year, but still a lot smaller than you'd expect from seeing them on TV.

Bayleys is marketing the properties.

There's a loosely-enforced ban on photos in various areas, but you can see various pics on the homes Trade Me listings here.

Bayleys agents are loitering everywhere, but none would comment on price expectations ahead of the homes' auctions on October 30.

ABOVE: "That artwork is removable," an agent volunteered as NBR shuffled past. Ouch. Loz, sue.

Earlier, Wolfkamp noted to NBR that run-down homes further down the street had sold in the mid $800,000s.

“And they’re not a patch on these. Without being biased, these are genuinely good houses. You get a new kitchens, you get a new bathroom, you get new plumbing, new roofing, new insulation – so they should go for a premium price.”

Againt this, the mews/right-of-way setup makes the homes a little cheek-by-jowl, and Lake Rd is a busy thoroughfare. Still, they're pretty smart. If NBR had a spare million ...

ABOVE: The series' ever-present cameramen. Their weapons of choice look like Canon DSLRs, kitted out with fancy stablisation rigs and audio accessories.

ABOVE (L-R): The Pearsons, Koan Vette and Alisa Keall-Grant, hosts Shannon Ryan and Mark Richardson.

ABOVE: A crane for aerial shots? No can do, say MediaWorks' receivers. But how about this ladder from Bunnings ...

ABOVE: Andy Walker scores a perfect 10 in the Dubious North Shore Humour challenge.

ABOVE: Pete Walker.

ABOVE: "Koan, you just keep your face hidden." Alisa Keall-Grant with her partner, reality TV bad guy Koan Vette. (Just how bad? He improperly followed paving stone procedure You had to be there. I think it's time to wrap up.)


UPDATE Oct 3: Seems Trade Me isn't the only brand that's made a free splash on The Block NZ. Here's a still from Alice and Caleb's study, finished on last night's episode (which of course trails real-life by several weeks; click to zoom). Can there now be any doubt that any show looms larger on NZ's cultural landscape? 


Trade Me's free score on The Block

Sept 28: I've noticed contestants on The Block NZ mentioning Trade Me a lot. They're using the site to offload demolition items, and raise a little extra cash.

As any loyal viewer knows, the show is a symphony of product placement and sponsor name-checks (amusingly skewered by Grant Smithies in the Sunday Star Times here).

But I wondered if the auction site was enjoying a free score.

Trade Me spokesman Paul Ford confirmed my suspicion.

"That would be happenstance, especially around selling stuff on Trade Me. It's just part of the Kiwi vernacular and all that," he said.

"Like last year, Trade Me Property  is sponsoring an upcoming challenge on The Block, but there are  no paid product placement mentions for Trade Me or anything like that in play." 

After a speaking engagement in Takapuna last week, I decided to skip lunch in favour of driving a up the road to take a contemporary snap of The Bock NZ homes to illustrate this story (they're on the intersection of Eversleigh Rd and Lake Rd - the main drag into Devonport - on the corner furtherest from Takapuna Grammar. See a Google Maps satellite view of how the section used to look here).

Click any image to zoom.

The Block NZ houses are now finished, mainly painted in a conservative white.

They sit homes sit around a mews-style shared driveway, which arguably limits the appeal - or at least the privacy - of front property, which bluntly borders the concrete expanse of right-of-way.

 

As I approached, I saw a guy doing some landscape work on the border of the driveway, and another guy chatting to him. 

Walking down the driveway a bit, past the temporary security gate, I was surprised to see the second guy was building supervisor Peter Wolfkamp - the series' bad cop, known as The Wolf or The Wolf Man by grumpy contestants as polices building rules. On social media, some people's anger at the foreman is only matched by their inability to spell his name.

In person, Wolfkamp totally blows his reality TV image. He's personable and chatty as he explains the driveway is a shared space, so the (now-departed) contestants get a free pass. The area's being landscaped for them by contractors, whom he's overseeing.

Wolfkamp is also in the process of securing a Code Compliance Certificate (CCC) for each property, ahead of their auction at the end of October (there are public open days scheduled for the weekend of October 19 and October 20).

I tell Wolfkamp my household watches The Block NZ every night, despite the dizzying whirl of product placement - which is sometimes pretty over-the-top.

“A similar criticism was pointed at Julie Christie last year," Wolfkamp says, name-checking the show's former producer turned director of TV3 broadcaster MediaWorks.

"And she said, 'Bottom line is we make this TV ourselves. We don’t get a cent from NZ on Air or Creative New Zealand or anything like that.' This is an extremely expensive project. We’ve got to look after sponsors and they look after us. It’s just business, eh.”

The strip between Takapuna an Devonport is a surprisingly mixed neighbourhood, with posh homes interspersed with state and navy houses.

Could The Block NZ homes go for more than a million each?

Wolfkamp notes a couple of houses down the road sold in the mid-$800,000s.

“And they’re not a patch on these. Without being biased, these are genuinely good houses. You a new kitchens, you get a new bathroom, you get new plumbing, new roofing, new insulation – so they should go for a premium price.”

ckeall@nbr.co.nz

All photos by Chris Keall bar Vette/Castle Hughes/Keall-Grant by @kecahu.

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31 Comments & Questions

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It annoys me that non European ethnicities are under represented in this program, seems that most of these couples are not struggling and some already own homes so how about giving those that need some help an opportunity to get ahead, i find this show very "white" and borderline racist

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Totally agree with you Xanthee, Where are the other ethnic groups who make up Aotearoa!

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Totally disagree with you two, the couples were chosen fair and square. By forcing other ethnics on the show or giving a higher rating to being on the show; is more racist.

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Loz is part Maori, and last series had Rachel and Rhys. I think that is a fair representation, don't you?

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What happen to all the other races in this country, Just like the block Australia , you would think there is only europeans in these countries?.......
I have an idea lets have the next block with different ethnic groups like a Maori couple, an Asian couple, an Indian couple and maybe even a South African couple. ????? (Think that will ever happen.... i dnt think so even the tradies are European.....

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I agree with you , I love these shows but it is a real disappointment when we don't see people of colour on these shows. I don't have anything against europeans its just it would make the show so much more exciting.

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What a ridiculous post ... maybe, just maybe, people of other ethnicities didn't apply? Or maybe they couldn't take time out of their lives for 10 weeks?

I don't imagine a lot of employers would be willing to give their staff 10 weeks off from their job (you see that often with MasterChef - contestants have had to resign from their job in order to participate).

Those with kids would have to have a wonderful support network of sorts to be able to participate for the same reasons.

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you obviously didn't watch the show. The boys' builder was Maori.

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And the guy making coffee at the petrol station was Asian!

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What happened to the other races?

Well the Asians bought the most expensive so that fits into the stereotype pretty well.

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Ratings is the name of the game. TV3 have every right to select the couples they think will rate best. It's not racist.

If there was a Maori/Polynesian/Asian couple they think would work well, I bet they'd choose them.

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Those are awesome photos I love the block is the best show !!!!!!

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If you think it's racist....turn it off!

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And already people are suggesting on Trade Me messageboards that Alice and Caleb should give Loz and Tom some of their winnings so they can have a family - unbelievable!

Fact is, this was a competition and I reallly do honestly believe that the best contestants, and house, won.

The boys annoyed me towards the end - sure, they were funny; but they also complained a lot.

Alisa and Koan were - unfairly, I believe - made out to be the bad guys quite early on.

Tom is a sweetie but Loz came across as a first-class whinger who bawled her eyes out constantly - this viewer felt uncomfortable just watching her. She moaned when they didn't win anything (at the start); she boasted when they did win a series of challenges and rooms; and then she had the audacity to cast her "expert opinion" on Alisa and Koan's final outdoor space ("What were they thinking?") - obviously ignorant of the fact they had no money to spend on furniture, hence why the deck was bare.

I also feel that more camera time was dedicated to Loz than anyone else throughout the series ... she got a bit of a big head from it!

I felt for Alice and Caleb tonight, when they were being congratulated by Mark and Shannon ... they had every right to be ecstatic about their success, but I'm sure they probably felt as comfortable as me, knowing that their "friend" sourpuss Loz, was just standing there, giving them the evils.

Maybe Loz can sell her story to a woman's magazine to make herself feel better.

And she should also bear in mind that every couple gets free two attempts at IVF in New Zealand, and that she and Tom have walked away with $25k - that's $25k more than poor Rachel and Tyson walked away with last year.

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TV3 spokeswoman Rachel Lorimer told NBR that as well as being paid a weekly stipend to appear on the show, Loz and Tom both work in marketing, so are well positioned to parley their exposure on the show into further success.

She notes that's what Tyson Hill and Rachel Rasch, did after the first series. The couple set up their own PR & promotions company, and got a lot of magazine exposure for their startup.

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PS: I just re-read this article in full (only skimmed over it at first) and would like to say what an enjoyable, well-researched piece it is - love the photos and the dialogue with Peter Wolfkamp - thank you! :-)

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One in eight Maori contestants is 12.5% this show, 2 in 8 was 25% last show, Maori constitute 15% of NZ population. Block averages 18.75%, seems about representative.
And reserves are too high. $25,000 for two peoples' hard slave labour, all-nighters etc for 10 weeks - comes out at around $1300 per week each. Probably works out more than minimum wage hourly rate? But not much more, haven't worked it out, seems well tight by programme makers. And to see Shannon and Mark trying to talk it up - hey great guys $25,000 like it's something amazing - get real.

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A reality TV show is simply no fun if everyone's a winner - and of course not every renovation makes money in real life.

TV3 spokeswoman Rachel Lorimer tells NBR each couple was paid a stipend, set at a level designed to cover their living expenses, plus their rent or mortgage back home.

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I could not bring myself to watch this in 2013. Too much product placement, unfortunately.

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The most important aspect of the show were how the reserves were set...yet there was no visibility of this whatsoever. It feels to me that the producers 'picked the winner' simply by adjusting the reserves. Ideally of course, the producers want one couple of win large and the others to will bugger all (lotto type appeal to next years participants and viewers).

So looks like a big stich up to me.

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Disagree. The reserve prices were all pretty level, and within the band you'd expect given recent sale prices in the street. Alice and Caleb benefited from a classic auction scenario. Three buyers had their heart set on the house and got into a furious bidding war.

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Plus Alice and Caleb had the 2nd highest reserve and the difference in the reserve amounts wouldn't have changed the result.

The couple with the lowest reserve, came last.

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Every house had features which distinguished itself from the others, Alice and Caleb won because of a bidding war, what stuck with me more than the joy of the winning team is the poor reaction from Loz and Tom to their ultimate fourth placement which still got them a tidy 25k, it was almost as if their sulking caused other teams to temper their joy, as for their desire to start a family and purchase a house surely their extensive travels and self proclaimed world adventures would have diverted resources from these goals, this couple spoiled the finale in my view.

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I agree, Xanthee!

I can honestly say, hand on heart, that if I'd been in Loz's position I would have been a gracious loser and been really happy to have got SOMETHING

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I completely agree, Xanthee!

I can honestly say, hand on heart, that if that was me in Loz's position, I would have sucked it up and been elated for my best friends having done so well. Instead, I think she'll be forever remembered as the sulky contestant who behaved poorly.

I concur about the whole traveling around the world, living in Korea for an extended period of time thing - had they not done all that then maybe the funds could have been channelled into buying a house and starting a family. We all have choices, after all.

Going into this game was a risk - as is just about anything worth having - and something that all potential contestants need to bear in mind.

I'm so furious that people are continuing to suggest that Alice and Caleb should donate their winnings to Loz and Tom ... and that a Facebook page has been set up, calling for donations to be made to their baby-making fund ... for goodness' sake; are people really this stupid?!!!

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The auction didn't reflect an overheated Auckland housing market - only about 5 or 6 actual bidders; the bidding war was between one family and the Asian buyer and the family bought up the last house anyway. 2 or 3 of the "phone bidders" simply talked on the phone and never placed a bid.

Once the first house had sold, the reserves for the rest would have been pretty well known. Reality TV, indeed.

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If it hadn't been for the Asian buyer, house 1 may not have fetched that price at the auction last night. Makes you think how many kiwi home owners grinned from ear to ear when they cash out their houses to Asians recently.

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A number of readers have asked how the reserve pricing was set.

MediaWorks' Rachel Lorimer replies:

"Reserves are set by taking account of a number of factors, including each property's original valuation and the construction costs necessary to create an even starting point for the contestants to add their own value. From that total a sizeable amount has been deducted to encourage sales and reward the contestants for their hard work, and every property sold will include all furnishings and chattels."

See the main article above for each property's reserve price.

The weekly stipend paid to contestants is confidential, Ms Lorimer says.

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Thanks for all your useful responses, and postings, Chris - gosh, TV3 really looked after the couples giving them that allowance - it really does prove that anything they took away was a true bonus! I would have been rapt for having the experience and walking away with something.

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If only all the houses had been sold to Chinese buyers for cash it may have helped the country's perilous Net International Investment Position - the only problem of course is when we eventually run out of houses to sell to offshore buyers to prop the rest of us up...

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I agree that both Loz and Toms sulky demeanour spoilt the finale, think it would have made for an awkward after party to say the least. Anyone entering a competition like this would have to know the possibility of a little or no return, to ungraciously comment on not having enough for a deposit for a house or the 10 weeks salary loss was unbelievable. Pete and Andy were also clearly disappointed but made an effort to be grAcious in defeat.

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