A million readers get Stuff

Fairfax NZ flagship website Stuff reached a record 1,003,048 total unique viewers and 19,092,409 page impressions during July.

It was the first time the website -- which went live in July 2000 under INL ownership -- has passed the million viewer milestone.

According to Fiona Reid, general manager of Fairfax Interactive, the milestone was verified by Nielsen/NetRatings Market Intelligence and reflects both a local and international audience base.

"Our readers love the depth and breadth of content Stuff consistently delivers, particularly the fantastic regional coverage we bring together from Fairfax’s stable of daily and community newspapers," she said.

In its first ever month, back in July 2000, the website received 120,000 unique viewers – site traffic has since increased 736 per cent.

Kristine Garcia, Stuff's News Editor, said: “We’re thrilled to have broken the 1 million viewer mark. We have undergone several editorial and technical initiatives in recent months and it’s gratifying to see these help broaden the site’s readership base.

Earlier this year, Stuff took the Website of the Year award at the Qantas Media Awards and the NetGuide award for Best News Website – the third successive year this particular award has been won by news portal.


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