Air New Zealand unveils Hobbit plane

Photo: Air NZ. Click to zoom

Ahead of The Hobbit's global premiere in Wellington this Wednesday, Air New Zealand has unveiled a plane decked out as a flying billboard.

The 777-300ER "Hobbit plane" was revealed to media this morning.

It features a 73-metre canvas that Air New Zealand says is the largest ever applied to an aircraft. It took six days and 400 man hours to apply.

Departing Air New Zealand CEO Rob Fyfe and Warner Bros senior vice president for worldwide promotions Gene Garlock oversaw the unveiling.

"New Zealand is the home of Middle-earth and The Hobbit movies will be hugely important to New Zealand's tourism industry in the next couple of years as international tourists are inspired to come and see and experience for themselves the landscapes which have shaped the movies," Mr Fyfe said.

The "Hobbit plane" was scheduled to depart for London via Los Angeles after its unveiling this morning, returning to New Zealand in time for Wednesday's premiere.

Air New Zealand has already been heavily involved in promotion for the taxpayer-supported trilogy with a Hobbit-themed safety video launched November 1.

The clip has already clocked more than nine million views.

Click any image to zoom:

4 · Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

Post Comment

4 Comments & Questions

Commenter icon key: Subscriber Verified

Has Weta paid for this flying billboard or are Air NZ shareholders footing the bill again?

Painting planes black made a zero return on investment so what is the net return for this?

  • 0
  • 0

Gollum on the New Zealand flag perhaps?
Enough already!

  • 0
  • 0

Fyfe has lost it. Maybe the next guy will be better.

Air NZ needs more customers and revenue that comes with margin. But Their are obvious investments for Air NZ to achieve this. Website - source of bookings and revenues - is so bad. Customer service at AIr NZ now sucks - they obviously need a significant investment to raise the standards. Aircraft interiors are old and need upgrading.

But Fyfe has money for a mural on a plane. Terrific investment - not.

But I should be charitable. Excluding Australia and the Pacific island countries, Air NZ only flies to, what, five countries? Barely an international airline.

Keep your expectations low.

  • 0
  • 0

It was a sad day when Air NZ decided to benchmark its product against Jetstar but without Jetstar's quality control.

  • 0
  • 0

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot


Sym Price Change
USD 0.6952 0.0000 0.00%
AUD 0.8901 0.0000 0.00%
EUR 0.5907 0.0000 0.00%
GBP 0.5276 0.0000 0.00%
HKD 5.4294 0.0000 0.00%
JPY 78.9230 0.0000 0.00%


Commodity Price Change Time
Gold Index 1278.6 -9.430 2017-10-20T00:
Oil Brent 57.8 0.550 2017-10-20T00:
Oil Nymex 51.9 0.580 2017-10-20T00:
Silver Index 17.0 -0.177 2017-10-20T00:


Symbol Open High Last %
NZX 50 8124.1 8142.3 8124.1 0.07%
NASDAQ 6633.4 6640.0 6605.1 0.36%
DAX 13057.8 13063.6 12990.1 0.01%
DJI 23205.2 23328.8 23163.0 0.71%
FTSE 7523.0 7560.0 7523.0 0.00%
HKSE 28360.0 28519.8 28159.1 1.17%
NI225 21391.0 21489.3 21448.5 0.04%
ASX 5896.1 5924.9 5896.1 0.17%