Big changes in APN's marketing team have restructured their chief architect out of a job.
The media company - which in New Zealand owns the New Zealand Herald and The Radio Network – has made changes to several management positions in a bid to bring all its marketing teams under one boss.
And the architect of the restructure, chief operating officer Todd McLeay, has left the company after less than a year in the role.
Kursten Shalfoon, who was leading the business development team, has been appointed as chief marketing officer.
Mr Shalfoon joined APN a year ago from Vodafone where he was the general manager of consumer marketing and the general online and new media.
He will now manage APN's business development as well as brand, circulation, product, insights and pricing, and will report directly to APN chief executive Martin Simons.
Today, Mr Shalfoon told NBR ONLINE he had worked with Mr McLeay on the changes, which would help co-ordinate the marketing of all APN's products, before he left.
APN has a 70 core marketing staff and a further 300 across distribution and call centres. Mr Shalfoon says there is no proposal to cut jobs as part of the restructure.
And the new marketing boss says there are no plans to change from advertising agency DraftFCB at this stage.
A replacement for trade marketing manager Stephanie Gray, who left APN for Hewlett Packard, will be announced soon, Mr Shalfoon says.
In other marketing department changes, Sarah Kenny has been promoted to general manager brand and communications, Carin Hercock to general manager of business development and new product development and Brad Glading is the new head of marketing insights.
APN announced before Christmas it expects a 30% profit slump as advertising revenues had declined.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Business confidence slips in February
- Employers back PM's comments on drugs stopping young people from getting jobs
- MARKET CLOSE: NZ shares gain with Metlifecare, Chorus; NZ Refining, Genesis, Intueri fall
- Spark-Netflix deal could backfire: lawyer
- Bill English: Drug abuse preventing young Kiwis from working
Most listened to
- AWF Madison chief executive Simon Bennett says young Kiwis not being able to pass a drug test is “reasonably significant.”
- Scales boss Andy Bowland explains why the board lifted annual guidance again
- Join OMF's Phillip Lindberg and NBR's Andrew Patterson for Currency Talk
- Otago University Professor Andrew Geddis on how election campaigns will change
- Hamilton Hindin Greene's Jeremy Sullivan on why Spark did a deal with Netflix