APN looks to India for ad outsourcing

APN has told staff it wants to outsource most of its advertising production to an offshore company.

The proposal comes as the publisher of the Herald newspaper reported a significant annual loss amid declining revenues last month.

APN New Zealand chief executive Martin Simons says the company has been in talks with providers in India and a preferred vendor has been selected.

However, APN staff first have the chance to submit feedback to the proposal by March 7. 

While the proposal does not affect staff who perform bookings and layout functions, there are 24 in Auckland and APN’s other regional daily operations which will be affected if the proposal goes through.

Mr Simons says the changes are needed to meet the demand for more efficient production.


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