ASK ME ANYTHING: Freeview boss Sam Irvine
Freeview brags it got the better of the digital switchover, which wrapped up on Sunday.
In the South Island, for example, 82% of analogue homes, which could have plumped for Sky TV or igloo, went to Freeview.
But where to from here? Both Free-to-air TV fans and nervous Sky TV shareholders will be watching closely.
Freeview GM Sam Irvine fielded NBR reader questions between 2pm and 3pm on Dec 3.
Scroll down to see his replies.