Asteron Life appoints data ad agency

Insurance brand Asteron Life has appointed direct marketing specialists Twenty its full service agency after a pitch.

Asteron Life executive manager of customer strategy and brand Don Allerston will not disclose which other agencies were in contention but says it had an “excellent response” from those it approached.

He says the move to a data-focused agency is proof of the company’s intention to be more customer focused. 

 

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