Auckland Council has pulled out the big guns in an effort to undercut its competitors by offering hugely discounted parking rates in the CBD.
Starting on Monday, the casual parking rate in its Downtown, Civic and Victoria St carparks - with 3500 parking spaces between them - will be $17 maximum a day, down from $29.
The hourly rate will be reduced to $3 an hour, down from between $4 and $5.50.
In comparison, Tournament's City Centre carpark on Albert St charges $8 an hour or $32 a day for the casual rate.
Wilson's carpark on the corner of Queen St and City Rd also charges $8 an hour, or $32 for 12 hours.
Both companies offer cheaper rates in other locations – for example, one of Tournament's Hobson St carparks offers an $18 daily rate.
However, the change in rates from Auckland Council is a clear line in the sand to drive prices down and it is expected private carparking companies will be forced to respond in kind.
But while the price for parking in a building may be reduced, drivers wanting to park on Auckland's streets face big price hikes from Monday.
In the CBD, on-street parking will cost $4 an hour for the first two hours and $8 an hour thereafter, meaning a four-hour stay will cost $24.
The council says it wants to give people an incentive to use parking buildings, leaving the on-street parks free for shorter stays.
Drivers who want to stop in a park for less than 10 minutes will not be charged anything.
The prices will be monitored and prices will be adjusted depending on demand, the council says in a statement.
"For instance, prices will be lowered by $1 per hour when the average occupancy is less than 50% in an area.
"Both on-street and off-street parking prices will be reviewed after six months."
No one from Tournament or Wilson had responded to NBR ONLINE's request for comment by the time this story was posted.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Vodafone promises 'all the free mobile data your household needs' if landline broadband goes down
- Bitter family fallout over $4m Hawke’s Bay farm
- Experts say Auckland Council not spending enough on social media
- Angel investment up 17% this year
- Commissioner wants to raise retirement age to 67, Goldsmith disagrees
Most listened to
- Sunday Business Episode 34 featuring Hayden Cox
- Matthew Hooton on what a National win in Mt Roskill could mean for Labour
- Tim Hunter on Sky's awkward Chinese problem
- Paul Goldsmith's attempt at insolvency law reform has been hijacked by a 'basked of deplorables' says Damien Grant
- Business Week in Review with Grant Walker & Andrew Patterson