Auckland targets doubling of business events
Auckland’s convention promotion agency has plans to nearly double revenue from business events market in the next 10 years.
The just-announced first Business Events Plan developed by Auckland Convention Bureau – part of Auckland Tourism, Event and Economic Development (ATEED) – has a target of $430 million by 2023.
This compares with a value of $236 million in 2013. It will mean increasing the volume of delegate days from 1.98 million in 2013 to 2.55 million annually by 2023.