"I think that the ACT brand has just about had its use-by date," ACT's sole remaining MP John Banks told Radio New Zealand's Checkpoint programme this evening.
Mr Banks said it was time to take stock, rebuild and rebrand the party.
The rebranding could include a re-launch with a new name, the Epsom MP said.
Mr Banks added that, on a personal level, he got along well with Colin Craig, leader of the socially conservative Conservative Party - hinting at a possible direction for an Act restructure.
The Conservatives gained 2.76% of the vote on Saturday.
His comments caught a later interviewee on the programme - Former Federated Farmers president Don Nicolson, number three on the party's list - unawares.
Mr Nicholson said he was unaware of any rebranding or name changer exercise. He assumed Mr Banks had discussed the matter with the party's board.
Although Mr Banks won Epsom, ACT's party vote nationwide fell to 1.07%, reducing its number of MPs from five to one.
Mr Banks said ACT would not rush into choosing a new leader, who would not necessarily be himself.
Don Brash resigned as leader on Sunday.
Catherine Isaac, number two on the ACT's list, said earlier today she was not seeking an active role in the party.
Mr Nicholson said leadership could be in his future, but that he would have to get closer to the party's management.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- The PM can say whatever he wants – NZ Super Fund chairwoman
- Hotels, motels facing 150% plus council rates increases to fund Ateed
- Tourism Holdings to launch NZ first electric motorhome later this year
- OPINION: Initial observations on the Dotcom decision
- How can Comvita cope with Chinese tax crackdown?
Most listened to
- Land Rover's severing of ties with Dan Carter is ‘a template for the way in which these things should be handled’
- NZ Super Fund chairwoman Catherine Savage shrugs off the PM's criticism of her board
- Rick Shera - 'I suspect Kim Dotcom and his lawyers will be visiting the Supreme Court more than once'
- Judith Collins on the findings in the IEA's latest five-yearly review of energy policies
- Comvita CEO Scott Coulter on how Chinese regulations have hit the company hard
- NBR’s Campbell Gibson reports on a farming couple’s case against ANZ for interest rate swaps