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COMMENT: Fonterra’s reputation, six months on

Now, almost 6 months since news of the Fonterra botulism scare first broke, how is the reputation of Fonterra and brand New Zealand faring among Chinese consumers?

Have New Zealand’s “100% pure” claims - as many predicted - become terminally tainted amid a massive Chinese media scare campaign, or was it all just a case of a little spilt milk?

 

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