An ad by Dick Smith timed for Australia Day (January 26) has been banned by TV networks, reports marketing industry site Mumbrella.
The ad pushes OzEmite and other spreads and sauces in his Dick Smith Foods range (for which profits go to charity; his main occupation since he sold the chain store that bears his name).
That's all well and good. But apparently the networks found the sexual innuendo around his first name, and images of boat people struggling ashore from a burning shipwreck, all a bit much.
The jingoistic Aussie entrepreneur apparently spent $A100,000 on an ad buy for the spot. That's said to be money down the drain. Though maybe not so much if the YouTube version of the ad goes viral. Watch it above. (Warning: extreme Australianess may offend.)
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Corrupt Auckland Transport execs jailed for five years
- Court grants stay on any Sky-Vodafone clearance
- MARKET CLOSE: NZ shares down, Fletcher and Sky TV drop on earnings
- Fletcher Building's share price plunges after disappointing result
- TVNZ first-half earnings drop as ad revenue falls faster than expenses
Most listened to
- Nikko analyst Michael Sherrock on why he still has hope for Fletcher Building
- Tower chairman Michael Stiassny weighs up Suncorp's rival bid
- NBR VIEW: Screw the golfers, let's build houses instead – Green MP
- E tu Union industry coordinator Chas Muir is urging Cadbury supporters to take action
- Social bonds "will make a difference to communities," says APM CEO Karen Came