Facebook now the biggest, as well as fastest growing

With 132 million unique visitors this June – up from 52 million the previous year - Facebook is now the largest social network in the world, as well as the fastest growing of the major networks reports Tech-crunch.

Facebook overtook MySpace as the largest social networking site in April 2008.

According to a study released by comScore, a global internet information provider, Facebook’s growth in visitors is up 153 percent annually compared to previous leader Myspace’s 3 percent growth, totalling 117 million users in June.

The study also showed that growth in new users to social networking sites in North America was levelling off at 9 percent, even as growth in the rest of the world was exploding to 25 percent.

“While the social networking trend first took off in North America, it is beginning to reach a point of maturity in the region,” said Jack Flanagan, comScore executive vice president.

“However, the phenomenon is still growing rapidly in other regions around the world – especially as the established American brands turn their focus to developing markets.”

Facebook’s growth in North America is still a more than respectable 38 percent, while Europe is growing nearly ten times faster, and growth in the rest of the world is stratospheric – owing to a low starting base. The Middle East and Africa Facebook users are growing at 403 percent, Asia Pacific is growing at 458 percent, and Latin America is growing by 1,055 percent!

The worldwide growth is largely attributed to Facebook’s recent decision to translate the site into other languages, with Latin America only having 1 million users per month a year previous, and all of Asia Pacific only 4 million.

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