Facebook has finally found a new head for its Australia-New Zealand operation, based in Sydney.
He is William Easton, poached from Google Asia-Pacific where he was head of mobile and social.
The Facebook position had been open since February.
News of Mr Easton's appointment was broken by the AFR, and confirmed to NBR by Facebook Australia-New Zealand communications and policy manager Mia Garlick (another Google alumnus).
The English-born and educated Mr Easton worked for Coca Cola in the UK as a sales manager before taking on a range of sales and marketing positions for Microsoft, first in the UK then Australia.
Facebook's NZ opertion recently reported an $81,000 loss on revenue of $427,000.
However, like other companies including Google, the social network bills some local revenue to its subsidiary in Ireland, where the corporate tax rate is lower.
The results may not tell the full story, say industry analysts. Draft FCB managing director of media operations Derek Lindsay says his estimate of Facebook's total revenue from New Zealand would be "significantly more than $400,000".
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Hotels, motels facing 150% plus council rates increases to fund Ateed
- The PM can say whatever he wants – NZ Super Fund chairwoman
- OPINION: Initial observations on the Dotcom decision
- Tourism Holdings to launch NZ first electric motorhome later this year
- OECD's energy agency calls for more renewables in transport, farming
Most listened to
- Land Rover's severing of ties with Dan Carter is ‘a template for the way in which these things should be handled’
- NZ Super Fund chairwoman Catherine Savage shrugs off the PM's criticism of her board
- Rick Shera - 'I suspect Kim Dotcom and his lawyers will be visiting the Supreme Court more than once'
- Judith Collins on the findings in the IEA's latest five-yearly review of energy policies
- Comvita CEO Scott Coulter on how Chinese regulations have hit the company hard
- NBR’s Campbell Gibson reports on a farming couple’s case against ANZ for interest rate swaps