F&P Appliances’ big hairy audacious goal – will Haier help or hinder?

Fisher & Paykel Appliances has announced a lofty goal of quadrupling its revenue within 10-15 years to $4 billion.

In the wake of its research and development push, announced earlier this week, chief executive Stuart Broadhurst told NBR ONLINE the company wants to become the world’s number one premium appliance brand, through the DCS and Fisher & Paykel brands.


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