Former Air New Zealand boss Rob Fyfe has been appointed new chief executive of merino clothing company Icebreaker.
Mr Fyfe, who for the past nine months has been executive chairman of the Wellington-based retailer, will start his new role on Tuesday.
Current chief executive and company founder Jeremy Moon will become ''creative director'' of the business.
Mr Moon described Mr Fyfe as a “game-changing CEO” whose strengths align perfectly with Icebreaker’s global goals.
“It was a big decision for me to hand over our business to another CEO, but I’ve seen Rob’s passion for what we are building at Icebreaker and I really admire his skills, especially with people. In the end, it was easy for me to put my total trust in Rob.”
Mr Fyfe left Air New Zealand at the end of 2012 after seven years at the helm. He was noted for his innovation, including some risky branding such as one advertisement in which he appeared bodypainted as an airline captain. Mr Fyfe is widely credited as helping improve the airline's fortunes after its $880 million government bailout in early 2002.
Icebreaker was launched in 1995, positioned as "a bridge between city and nature" with crossover appeal to people who don't shop in outdoor stores.
It now has 19 company-branded retail stores, over 4000 wholesale customers, direct eCommerce and over 400 employees worldwide.
Sales have tripled in the last six years and are projected to exceed $200 million in 2014, with 80% of these sales now in Europe and North America, the company says.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Fisher Funds says new Xero holding amounts to 3% of Kingfish fund
- MARKET CLOSE: NZ shares rise as Restaurant Brands, A2 gain; Xero, Scales drop
- Peters: No decision on formation of government yet
- NZ dollar pares CPI gains as greenback rises, wait for govt continues
- Super Fund CEO pay rise 'too large,' Joyce says
Most listened to
- MediaWorks has won a case against a former sales manager, Victoria Young reports
- Security expert Daniel Ayers on the 'Krack' wi-fi vulnerability scare
- Century 21 national manager Geoff Barnett discusses banks' increasingly cautious approach to even pre-approved home buyers
- NZ Beef and Lamb chairman James Parsons on what an NZ/EU FTA would mean for the beef sector
- Retirement expert Barry LaValley on misconceptions of your "golden years"
- NBR Radio: The best interviews, with Grant Walker — updated daily