Heartland’s tilt at MTF signals competitive pressures

Benjamin Franklin once said necessity never made a good bargain. Heartland New Zealand chief executive Jeff Greenslade may be contemplating these words as his company steps up an aggressive acquisition strategy.

Heartland has been viewed as a bit of a sleeping giant since it obtained bank registration from the Reserve Bank in December 2012, following its formation through the merger of Marac Finance, CBS Canterbury and the Southern Cross Building Society.


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