How brands celebrated the All Blacks' win

How Kiwi brands celebrated the big win on social media.

It's no secret that the Rugby World Cup's "sponsor family" has been making the most of the tournament's coverage over the past six weeks, with rugby-related ads dominating our screens. To celebrate the All Blacks' win and the close of the competition, these sponsor brands - and others - took to social media to show their support (and indulge in a little self-promotion.) 

Air New Zealand brought back the pug from its newest safety video:

They left as champions, they will return as legends.Congratulations to our favourite #Squad. @AllBlacks #CrazyAboutRugby #SquadGoals

Posted by Air New Zealand on Saturday, 31 October 2015


ASB shared the love with its congratulatory post:

Another one in the bank! Congratulations on bringing it home All Blacks!

Posted by ASB Bank on Saturday, 31 October 2015


Ford kept its product at the centre of its pat on the back:

Congrats boys! One incredible run, all leading to a victory on the world's biggest stage. More incredible moments you've given us.

Posted by Ford New Zealand on Saturday, 31 October 2015


Jockey's approach was a little cheeky:

Congrats Boys! Here's to back to back cups! #luckyjockeys

Posted by Jockey NZ on Saturday, 31 October 2015


Principal sponsor Adidas played on the Back to Back buzz:

Land Rover left its product out of the congratulations, instead posting a picture of Dan Carter's legendary kick:

Brilliant work, gentlemen. You've done New Zealand proud. The first successful defenders of the RWC and only nation to win three times. Amazing.

Posted by Land Rover New Zealand on Saturday, 31 October 2015


The final Man of the Match also featured in MasterCard's congrats:

A #Priceless performance. #NZL win the #RWC2015final and @DanCarter is the MasterCard #MOTM. Congratulations!

Posted by MasterCard on Saturday, 31 October 2015


Giapo used the opportunity to reveal its new All Blacks gelato:

Yes ! #allblacks #worldchampion

Posted by Giapo on Saturday, 31 October 2015


Steinlager finished up its Originals campaign with a lacklustre fizzle:




Whittaker's whipped this up in record speed, posting it within an hour of the win:

A five roll refined performance. 34 - 17. Hats off to the other AB*s!

Posted by Whittaker's Chocolate Lovers on Saturday, 31 October 2015

And Stickman went for the laughs, as usual:

Well done boys! We couldn't be more proud... In fact, we're so proud we're changing our name to something much more All Blacksie.

Posted by PAK'nSAVE on Saturday, 31 October 2015


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