How Fonterra dodged a bullet in latest reputation index

Product recalls, costly lawsuits and huge court fines – last year was one of Fonterra’s toughest.

Yet somehow the dairy giant [NZX: FCG] managed to remain stable in the 2014 New Zealand Corporate Reputation Index, actually lifting a place from 18 in 2013 to 17 this year. How did that happen?

 

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