Interbrand NZ brings in business head

This is a supplied media release.

Interbrand New Zealand has appointed a new managing director, Andrew Barron, to lead the business. He was hired in late 2017 after an extensive search in order to grow capability in Australasia.

Mr Barron's experience includes 15 years offshore, working in the UK, USA, Australia and China.

Prior to joining Interbrand, Mr Barron led customer strategy across major client groups: in London as marketing director, international customers for Allied Domecq; in New York as a consulting partner for Richemont, Citibank, T-Mobile, HP, Kraft, Formula One and Pizza Hut; and in Hong Kong as head of marketing for a global JV with the Chinese government.

Mr Barron has also been actively involved with startup businesses in the US and New Zealand, in technology and functional food. His background is in core business strategies for growth, a skillset he will bring to his new role.

Chairman and chief executive of Interbrand Australia and New Zealand, Marty O'Halloran, says Mr Barron’s appointment is an exciting development for Interbrand New Zealand, and part of a regional focus on the consultancy.

“On both sides of the Tasman over the last 12 months, Interbrand has added senior capability in management consulting, strategy and customer experience,” says Mr O'Halloran. “There’s a real sense of direction and it’ll be fantastic to see what the team can achieve.”

Mr Barron says he was attracted to Interbrand because they are a thought leader in driving growth through the entire business.

“Our message to CEOs is simple: make building your business around one coherent growth idea a bottom line imperative, because how you are selling today will be completely different to how you are selling in five years' time – and your only advantage is your connection with customers,” he says.

“I’m really looking forward to working together with great clients here in New Zealand to transform their business from the inside out.”