Just who is buying Tweetdeck?

Reports run wild concerning just who is about to buy Tweetdeck, the Twitter desktop client, with some reporting a bidding war between Twitter and UberMedia.

Back in February there were reports that Tweetdeck, the largest Twitter application not owned by Twitter itself, was up for sale to UberMedia for about $US30 million in cash and stocks.

But according to the Wall Street Journal, Tweetdeck may be set to become a part of the Twitter stable of apps after all.  The Journal reported on Monday that Twitter was in "advanced talks" to buy Tweetdeck for about $50 million.

The Journal said people "familiar with the matter" had confirmed the deal with Twitter but TechCrunch reported in February that UberMedia, who had all ready bought several Twitter applications, including UberTwitter, a favourite client for Blackberry and iPhone devices, and EchoFon in January of this year, had bought Tweetdeck for about $US30 million.  Say what?

Cnet reported that Twitter blocked UberMedia's applications, citing trademark issues and privacy violations, among other reasons, but reinstated the service a few days later. 

Theories range from Twitter launching a counter-bid after reports of UberMedia setting up a rival service to Twitter, to Twitter continuing its own policy of buying up applications - it doesn't yet have its own desktop-based Twitter client, Cnet reported. 

Matters aren't helped by Twitter refusing to comment on the supposed talks, and UberMedia on the supposed sale.

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