Kiwi banana brand launches anti-corporate campaign

All Good Bananas has launched a new advertising campaign to push its unique Fairtrade certification.

The company launched three years ago and has 10 employees. It has already captured 5% of the competitive New Zealand banana market.

All Good Bananas director Simon Coley says it is important to point out the importance of third-party verification as other companies also say they are ethical.

“It’s easy to give an impression of being fair or ethical, but the standards are actually quite rigorous.

 

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