Kiwi banana brand launches anti-corporate campaign
All Good Bananas has launched a new advertising campaign to push its unique Fairtrade certification.
The company launched three years ago and has 10 employees. It has already captured 5% of the competitive New Zealand banana market.
All Good Bananas director Simon Coley says it is important to point out the importance of third-party verification as other companies also say they are ethical.
“It’s easy to give an impression of being fair or ethical, but the standards are actually quite rigorous.