L’Oreal pitches to bring more ad work to NZ

Cosmetics giant L'Oréal is in the shortlist stages of a four-way pitch for its creative work.

L'Oréal New Zealand executive general manager Brendon Urlich says the company – which used a range of agencies in the past – will use just one New Zealand-based agency for its creative output.

“We want to consolidate across New Zealand and Australia because we have done some work in New Zealand and want to bring more in.”

 

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