MediaWorks adds delayed version of entertainment channel FOUR

Popular FOUR show The Simpsons

MediaWorks is adding a delayed coverage version of entertainment channel FOUR.

Spokeswoman Rachel Lorimer says this is not a replacement for music video channel C4.

"We are expanding our offering of TV channels, and there will be two new channels launched later this year; FOURplus1 and Edge TV" she says.

FOURplus1 will launch next month, Edge TV l — a radio with pictures effort for a MediaWorks radio station — will launch later this year.

“As part of these changes, C4 will be coming to an end, but neither channel is a direct swap for C4."

Like the existing TV3 Plus 1 channel, the new channel will be an exact duplicate of FOUR, broadcast an hour later.

MediaWorks TV chief executive Paul Maher says the channel provides more choice and flexibility for viewers, and increased reach for advertisers.

MediaWorks says TV3 Plus1 has contributed 8% to TV3’s primetime share of the key 25-54 year old audience.  A similar boost is expected for FOUR following the launch of FOUR Plus 1.

vyoung@nbr.co.nz


Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7195 0.0004 0.06%
AUD 0.9371 -0.0006 -0.06%
EUR 0.6804 -0.0009 -0.13%
GBP 0.5790 -0.0009 -0.16%
HKD 5.5839 0.0030 0.05%
JPY 80.6160 -0.0210 -0.03%

Commods

Commodity Price Change Time
Gold Index 1258.3 7.630 2017-02-24T00:
Oil Brent 56.3 -0.650 2017-02-24T00:
Oil Nymex 54.0 -0.500 2017-02-24T00:
Silver Index 18.3 0.220 2017-02-24T00:

Indices

Symbol Open High Last %
NZX 50 7065.6 7091.2 7058.6 0.29%
NASDAQ 5802.3 5845.3 5835.5 0.17%
DAX 11920.9 11934.6 11947.8 -1.20%
DJI 20751.9 20821.8 20810.3 0.05%
FTSE 7271.4 7271.9 7271.4 -0.38%
HKSE 23941.8 24067.7 23965.7 0.08%
NI225 19130.5 19179.0 19283.5 -0.62%
ASX 5739.0 5743.5 5739.0 -0.35%