MediaWorks' planned local drama not taking on Shortland St

MediaWorks is inviting local production companies to submit ideas for a long-running daily serial drama, to launch on TV3 in 2015.

The brief is for a broad appeal, five-day-a-week soap that is "firmly rooted in contemporary New Zealand."

It aims to target the 25-54 demographic but must be G rated.

MediaWorks spokeswoman Rachel Lorimer implied the drama is not intended to take on Shortland Street.

 

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