NBR Radio Special: privacy and your data

Microsoft's emerging markets research lead Thom Arkestaal argues the world demands a better coordination of data and how it's used on NBR Radio and on demand on MyNBR Radio.

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Privacy and big data concerns aren’t the only worries in the online world. The other perhaps greater concern is how all this juicy data is being used by corporations.

The idea that advertisers need as much data as possible to sell their products more effectively has been around for a long time. But it’s only with the advent of the internet that it truly became possible to tap into a customer’s brain almost directly. No one was going to pass this chance up.

On the other hand, more data often means better product delivery and targeting for customers. To them, the privacy issue is certainly paramount but the opportunity to access more appropriate and useful goods is equally as important. It’s the balance between the two desires that is proving difficult to find for policy makers and corporations.

But as Microsoft’s emerging markets research lead Thom Arkestaal argues, the world demands a better coordination of data and how it’s used. That’s both a public and a private effort.

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