Astounding, Forbes.com (in a blog soon crimped by the LA Times) has found that marketing company Ad.ly is behind Charlie Sheen's Twitter account - which attracted one million followers in a record 25 hours last week.
Frankly, we're floored.
With photos like the one right appearing on Mr Sheen's account, only the keenest of observers could have guessed a product endorsement agency was behind his tweets.
How about celebrities just tell us if an agency isn't masterminding their Twitter, Facebook or YouTube account.
Forbes: The real story behind Charlie Sheen joining Twitter
LA Times: Charlie Sheen to pitch products on Twitter, sets Guinness world record
NBR: Colenso's Levis arse-cam gets the bum's rush
NBR: Does Larry King write his own blog? An NBR special investigation
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