New head of media has big plans for

This is a supplied media release.

Sophie Radford has been appointed Head of Media at, the number one real estate property portal in the country.

Sophie was previously New Zealand Sales Director at Exponential NZ and has also held media roles at NZME.

Sophie is intent on building strong strategic relationships, bringing added value to media agencies and companies.

“Over the past two years, has transformed its digital platform and through its focus on their Data Management Platform is able to validate data and provide deeper insights,” she says. “The platform collects over 175 million pieces of information a day, meaning we have a sophisticated understanding of our users and clients.”

“We can provide a better service by packaging up offerings which leverage these well-matched data sets,” says Sophie.

With over one million unique browsers per month, can provide content rich opportunities, or direct advertising to reach people at the relevant stage of their pathway to purchasing or selling their property.