Premium

OPINION: Supermarket shelves give clues to future growth

A walk down any supermarket aisle in New Zealand offers a quick insight into the eating habits of consumers. Within minutes shoppers can see the type of foods people eat – and the placement of each product hints at what is popular.

New Zealand food producers are increasingly stocking overseas shelves but I wonder how many of them have actually taken that walk through the supermarkets of Paris and Shanghai.

 

Want to read more?

Choose a Subscription type that's right for you HERE
Already have an account? Login