PR shake-up for Fonterra and Baldwin Boyle

New Zealand's largest company, Fonterra, is bringing some of its public relations in-house.

Since it was formed, Fonterra has employed strategic communications company Baldwin Boyle Group in a contract thought to be worth more than $1 million a year.

For weeks, industry gossip has suggested BBG's contract is up for review or, worse, it might be lost.

BBG director Louise Nicholson confirms Fonterra is making some internal PR appointments and her company is helping with the "transition".

 

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