Privacy Commissioner introduces new Trust Mark logo, names first two recipients

Privacy Commissioner John Edwards has introduced a new "Trust Mark" logo that he says "will give New Zealanders assurance that a product or service has been designed with their privacy interests in mind."

Mr Edwards also named the first two recipients of the logo this afternoon: Trade Me’s ‘Transparency Reporting’ and the Department of Internal Affairs’ RealMe identity verification service.

“Trade Me is the only New Zealand company that participates in transparency reporting, above and beyond what is required of it by law. I am particularly impressed with the way Trade Me draws wider privacy issues into its transparency reports as a way of keeping the public informed of topical issues,” Mr Edwards says.

The Department of Internal Affairs’ RealMe service was also assessed as meeting the Privacy Trust Mark criteria. “RealMe's data minimisation and user control practices are excellent. Users can control when and where their identity information is shared and can review all of their transactions and revoke their consent at their discretion. RealMe also only collects and stores information that is required to administer the core service.”

The Privacy Trust Mark logo was created by a Christchurch graphic designer, Curtis Bain. Mr Bain’s design was the winner of the Office of the Privacy Commissioner’s Privacy Trust Mark Design Competition held earlier this year.

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