Qantas has dropped John Travolta as an "ambassador" and signed Miranda Kerr.
The Australian supermodel will appear on the airline's billboards, and advertising online and in terminals.
The $A1 million campaign will specifically promote the Qantas Club network of lounges used by business flyers.
Qantas is looking to rebuild following its reputation after CEO Alan Joyce ground its fleet, stranding 70,000 passengers, last October during a standoff with three unions.
Meanwhile, in a new interview with the New York Times, who talked to the supermodel in London, Ms Kerr and the paper sing the praises of our capital.
The Times journalist says "young, arty types," seem to make up half the city's population.
Ms Kerr compares Wellington cafes favourably to trendy New York establishments, painting a picture of a hipster paradise.
This article is tagged with the following keywords. Find out more about MyNBR Tags
Most listened to
- I don’t take it personally, says Metro chairman Sir John Goulter, about remarks from shareholders
- “We have a unique position with Stuff anywhere we can think of in the western world," says Sinead Boucher
- Don Brash questions Grant Robertson on Labour's plans to shake-up the RBNZ Act
- Meridian CEO Mark Binns says he won't be joining Fletcher Building
- The Greens are politely telling Labour to print out their MOU and use it for some sort of home-made suppository, says Rob Hosking
- NBR Radio: best of the week ended August 18, with Grant Walker