Redheads complain about alcoholic ginger beer brand

Rebrand? Alcoholic ginger beer Ranga may have to change its name

Alcoholic ginger beer Ranga might have to change its name if it wants to stay on supermarket shelves.

Countdown confirms it has received customer complaints about the brand name and its connotations about redheads.

Ranga’s young creators Bevan Wait and Chris Durney say they hoped to make people with red hair feel better about themselves when they launched the drink in January.

“Ranga is a refreshingly feisty alcoholic ginger beer, best served cold over ice with a dash of lime and a couple of ginger-haired friends,” the description on the bottle says.

Ranga founder Mr Durney says sales have been going well at Countdown – its only retailer – since the supermarket started stocking it in June, but the negative customer feedback had been passed on.

“We wanted to have fun with the brand but I guess there’s always going to be a risk in this PC world that vocal minorities will take exception to it.”

Although it would be a shame to change the name, a rebrand was being considered in order to stay on the shelves, he says.

Countdown corporate affairs manager Luke Schepen says the supermarket raised the issue of a rebrand as a discussion point when the feedback was passed on, but there had been no formal request for the company to adopt a new name.

Ranga was still a relatively new product and customer feedback was something the supermarket would take into consideration long-term, he says.

Ranga is now appealing to its Facebook fans to help it find a new name.

“We've just been thrown a curve ball and we need your creative input,” the company writes on its Facebook page.

"Countdown have just informed us that there have been too many complaints about the name 'Ranga'. We have to come up with a new name, and pronto.

"We figured 637 heads is better than four, so if you come up with a great new name we can use, post it up on the page."

Supporters are overwhelmingly opposed to change:

Don't change the name!!! People need to get over themselves,” says one supporter.

“Tell them that, by their reasoning, Speights Old Dark is both ageist and racist,” says another.

And: “Looks like New Zealanders have forgotten how to have a laugh.”
 


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33 Comments & Questions

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Shut up gingas

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Your a knob, and no I have blonde hair

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Yes your blonde hair shows through your lack of spelling ability.

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You're a knob too

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At least you can spell.

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However you could use some lessons in punctuation.

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So could you, there is always a comma after however

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No there is not. What appalling grammar skills you have.

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You are obviously not an English major.

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You are right. I am an Engish professor.

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Given the way you spelled 'English' I have my doubts! Too funny!

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Engish is actually a variation of Elvish. I happen to be a professor in it.

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Call it "Ginga Whine".

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How do you approach a redhead about anything?

Gingerly.

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I'm a ginger. I'm going to launch a beer named after Mr. Wait and Mr. Durney. It shall be called Inferiority Complex, and it promises to make people feel a bit bigger and better than they normally feel about themselves.
Should have plenty of takers!

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I'm a ginga too and I am self conscious, self indulgent, and think that the world owes me respect.

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1) Maybe you could find out what "Rnga" is actually slang for?
2) maybe one or both are red heads?

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Ranga seems to me to be worse than Ginga, coppertop, gingernut(s) etc. It's short for Orang-Utan, which would be like calling a dark-skinned person a monkey. Actually pretty distasteful. In my opinion, people can call their products what they wish but should take care when it crosses that line between a bit of a dig and outright xenophobic. What next, a dark beer called Bunga, Overstayer, or F.O.B.??

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Buy a hammer and some nails, build a bridge and get the *%@# over it. Those that complain need to embrace the Ginga spirit.
Sincerely, Ginga with two Ginga kids with the ablity to see some humour.

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Is this a case of confirmation bias by the red heads?

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"What? Ranga?"
Turns out it's short for orangutan, the red furred primate.
Goodness can everyone get a life. If the biggest problem in your life is your red haired and there is a drink called Ranga, which you have decided is named after you, then my summation is you have a very poor life.

Call the drink Baldy, I promise not to complain, although I may have to ask for compensation as you could hurt my feelings, Yeah Rite!

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It's obviously about time Mac's Black changed its name to Mac's African American too.

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Does Countdown stock Gingernuts?

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Or white wine?

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I'm sure my husband has received taunts over the years for being a redhead, but he's now mature enough and secure enough to laugh it off. We've both happily enjoyed a couple of Ranga's since we found them in Countdown. My husband hasn't taken any offence, nor I to DB Breweries for their Tui Blonde beer and marketing campaigns. If anyone wants to kick up stink, doing it over Hug a Ginga day! A major invasion of personal space...

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The brand owners miss the point..........there's no reason for red haired people not to feel good about themselves and I'm not sure why they should be singled out for laughs and profits. Trying to reinforce a stereotype that has no basis, and alienating part of their potential market - losers.

What's next...... bald beer (best drunk with some bald mates), fat beer (best drunk with fat friends), cripple beer (best drunk with your mates in wheel chairs) et al.....

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The only person who has missed the point is yourself.. Perhaps if you read all the comments before throwing your 2 cents in you will have a wider appreciation of what some redheads and yes even Bald people feel. Give a bald guy a Ranga, and give the Blonde Lady a Tui Blonde.

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Yeah the brand owners should really make fun of themselves rather than other people and call it something appropriate to their personal shortcomings eg. "dumb and ugly" ginger beer.

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What makes you think they haven't made fun of their so called shortcomings??? The idea came from somewhere to begin with and it wasn't necessarily the orangutan....

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We all sledge our mates for various things but is it a good idea to build a brand around it?

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Shut up mate.

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What are all these kids doing on the discussion board should they be at school?

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As the promoter claims nothing more than a playful advertising strategy using the drink's generic word 'Ginger '. It seems logical that Red or Ginger heads would associate with it positively rather than object to it?
'Ranga' does that mean redhead or ginger? I see no need to change the name.
Stand your gorund and keep the brand name

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