Is it the silly season yet? A US study asked 2000 men and women if they'd rather go two weeks without sex or the internet.
The Intel-funded research, reported in no lesser organ than The New York Times, found 46% of women and 30% of men would rather swear-off sex for two weeks than give up the net.
The survey also asked how the internet ranked against discretionary items that its 2119 respondents could not live without.
The internet came out on top, ahead of cable television, dining out, shopping for clothes and gym memberships.
Overall, 65% of adults said they couldn't live without the internet.
Worse - from a TV advertiser's standpoint - 61% of women said they would rather lose TV for two weeks than the internet for one.
The Intel study was carried out over old fashioned telephones by professional polling outfit Harris Interactive.
This article is tagged with the following keywords. Find out more about MyNBR Tags
Most listened to
- John Key says further RMA will be needed - but he needs a mandate to do so
- Craigs' Mohandeep Singh on Bapcor's takeover offer for Hellaby
- ‘Most people over 50 don’t understand New Zealand history’ – Geoff Wane on why the Hobson’s Choice campaign is so wrong-headed
- Wynyard: Shareholders Association John Hawkins - shareholders learning a pretty hard lesson
- Lance Wiggs on who's to blame for the Wynyard collapse