Snakk Media to raise up to $2.3m selling shares at discount to fund growth

Snakk is offering to raise $1.5 million selling shares at 4.5c apiece.

Snakk Media [NZX: SNK], the mobile advertisement developer, plans to raise up to $2.3 million selling shares at a discount to fund its growth plans and affirmed its intention to move its stock to the fledgling NXT market from the NZAX.

Snakk is offering to raise $1.5 million selling shares at 4.5c apiece, and will accept $800,000 of over-subscriptions. The price is an 8.2% percent discount to where the shares closed on October 2. The shares fell 4.1% to 4.7c today and have declined 49% in the past 12 months.

The capital raising will fund staff recruitment, expansion into new markets in southeast Asia and investment in technology partnerships, it said.

The company said it is targeting a lift in gross margin to 55% percent in 2016 and 2017 from 42% in 2015 and a "click-through rate" of 0.95% percent in 2016 from 0.9% in the year just reported.

Snakk plans to migrate to NZX's NXT market for small- to medium-sized firms, which has a less onerous disclosure regime requiring regular operating metrics than the continuous disclosure on the main board. NXT will ultimately replace the decade-old secondary board, the NZ Alternative Index (NZAX), which has languished from a lack of investor interest.


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