Technology will drive businesses out of the recession

Companies around the world are starting to see technology as an enabler and driver of business rather than a cost, Hewlett Packard (HP) says.

A global survey (conducted by HP) has revealed more than 90% of senior management believe the effects of the recession and the instability of market conditions will continue for the next few years.

The research showed 80% of surveyed businesses recognised the need to be more flexible in their approaches to business and technology. It also revealed that 71% of businesses would further invest in technology if they could see how it would open up more opportunities.

HP enterprise business executive vice president Ann Livermore said, “Technology is the sustaining force of any organisation. To succeed organisations must be adept at using it to navigate change and seize opportunities.  

“HP believes technology can and should make a significant contribution to every organisation’s ability not just to cope but to thrive,” Ms Livermore said.

The research showed 84% of business leaders think innovation, such as new technology, will be critical to an organisation’s success when the global economy recovers. Two-thirds of these people are using technology to identify new opportunities.

More than 50% of chief information officers are making rapid decisions on technology investments in order to keep businesses running efficiently.

In New Zealand, AgResearch is using HP technology. HP enterprise storage, services and networking sales manager Jeff Healey said the farming industry was increasing investing in technology to maximise productivity.

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There is so much rhetoric about the advantages of updated IT technolgy assisting productivity, but so many CEO's and CFO's have very limited IT knowlege and are so frightened of it that they just do not or will not invest in it to maximise their company outcomes. Also many companies have become gun shy of technology because they have been hood winked, burnt, led astray and wasted money on technolgy inapproprtiate for their needs in the past. The sooner the cowboys are culled out of the industry and reputable companies start to lead the charge for installing industry specific software and this is followed up with professional training by those who know the programmes and are partners of companies like Microsoft, IBM, HP etc, the sooner NZ will start to make some progress.

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Indeed! No one gets fired for buying IBM. Um, though, there are more than a few nervous bodies at Air NZ these days.

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