Tegel reveals pitch winner
DraftFCB has taken off with Tegel’s business after a competitive pitch.
"The change agency" will work with Tegel across creative, media buying and PR. Shine was the incumbent agency.
According to Nielsen AIS rate card data, the Tegel account is worth $1.2 million in media spend.
DraftFCB group account director Toby Sellers told NBR ONLINE the chicken business was looking for a strategy to help grow sales of certain products.