Tui tops most-liked beer ad poll

A new study has crowned Tui top of the beer brands when it comes to advertising.

Tui – famed for its “Yeah Right” billboards – has double the positive response of Heineken. Both brands are owned by DB Breweries. The Tui brand also produces pies, sauces and books.

A Roy Morgan survey found 58% of Kiwi beer drinkers surveyed like the Tui ad campaigns, while 31% like Heineken.

It also found more Kiwis in the survey drink Heineken in an average four-week period, with Tui coming second.

 

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