ABOVE: A Twitter promotion clip for its redesign.
Twitter has today unveiled a major redesign, and new features, due to roll out before the end of the year.
The aim of the exercise is to simplify the social network, the company says, and make it easier for novice users to find information without knowing Twitter jargon like "hashtag" and "@" handles.
Location-based information will also feature heavily in the new version of Twitter. The social network will "let people discover information" about their location. Profile pages will also be expanded, and it will be easier to follow others' activity. The web, iPhone and Android versions of Twitter will be included in the overhaul.
Observers see Twitter looking to expand its appeal, and create new opportunities for advertisers.
Given its claimed 100 million users, privately Twitter's advertising revenue will be a relatively modest $145 million this year, according to one report, up from $40 million last year.
Founder Jack Dorsey recently returned to the company, which has a private equity valuation of $US8billion, and is thought to be behind the renewed push to monetise the social network.
Mr Dorsey summed up the redesign as, “Less [sic] places to click, less stuff to learn.”
Currently, around 40% of Twitter users are "lurkers," never posting a tweet, Mr Dorsey said.
Mr Dorsey is now dividing his time between Twitter, and his mobile payment start-up Square.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Youth big winners in Greens' final list
- Orion announces discounted rights issue, hints at possible takeover
- New Chief Executives appointed for Ministry for Pacific Peoples and Ministry for Women
- Moa Group narrows its FY17 loss as revenue continues to lift
- RBNZ affirms view that Kiwibank convertible bonds don't meet capital adequacy rules
Most listened to
- Orion chief executive Ian McCrae on his company's full-year result and the year ahead
- Labour and Greens are flailing after the Budget 2017 reveal according to NBR's Rob Hosking
- PFI chairman Peter Masfen on the management contract buyout proposal
- Spark chief executive Simon Moutter says getting in tune with your market is a major benefit from diversity
- NBR Radio: best of the week ended May 26, with Grant Walker