2degrees claims 1 million customers, reveals new target

One million customers: time to get out the good balloons. And the hooter
2degrees chief executive Eric Hertz after today's announcement

UPDATE: 2degrees claimed one million customers this morning, as expected.

The carrier did not not issue a specific update on how many were on contract, but CEO Eric Hertz told NBR ONLINE the number was "a bit over 100,000".



August 2009: launches
February 2010: 209,000
March 2011: 580,000 
February 2012: 876,000
June 2012: 950,000
August 2012: 1,000,000


Mr Hertz told NBR his company was gunning for one third of the NZ market, which he said would equate to 1.5 to 2 million 2degrees customer connections (allowing for the fact many customers now have more than one SIM card, or connection, in the age of USB sticks, tablets and other cell-capable gadgets).

But while it gained its first million customers – around 18% of the market – in just three years, Mr Hertz said the second million would be much harder going.

To grow from the million mark, 2degrees would have to fight harder as the battle moved from the low hanging fruit of relatively low-spending pre-pay customers to contract and business customers.

Mr Hertz expected Telecom and Vodafone to fight harder to defend that turf.



Vodafone: 2,370,000 | 44.24%*
Telecom:  1,987,000 | 37.09% **
2degrees: 1,000,000 |17.73% ***
TelstraClear/MVNOs: 50,000 | 0.93% ****


2degrees was only in the early days of attacking the small-to-medium business market, the CEO said.

And there was no new investor, as had been rumoured.

The company recently reported an $81.9 million operating loss for calendar 2011, its second full year of operation.

Mr Hertz says it is onc course. break even on an earnings before interest and tax (ebit) basis this year, chief executive Eric Hertz says.

The company lodged its accounts for calendar 2011 with the Companies Office today, showing 72% revenue growth to $185.4 million as the company heads for its millionth customer at some stage this year.

"We're pleased with progress," Mr Hertz told BusinessDesk. "These results show a 56% decline in operating losses as a proportion of operating revenues. We've become a $185 million [turnover] company in two years,"

The operating loss for calendar 2010 was $73.4 million, on revenues of $107.8 million.

Unlike publicaly listed Telecom and Vodafone, 2degrees does not break out metrics as as average revenue per customers on different types of plans, and other detailed metrics.

2degrees says it has now spent $450 million its network. Money has come from investors, including majority shareholder Seattle-based Trilogy, and a $100 million credit line from Huawei, 2degrees' main network infrastructure partner.

Asked if it was a bittersweet moment to celebrate the million mark without 2degrees' founder Tex Edwards, Mr Hertz quipped "next question".

At its most recent quarterly update, Vodafone said it has lost a net 41,000 customers (see below).

Telecom, which had a net loss of 182,000 mobile customers at its last six-month report in February, is due to next report on or around August 24.

Mr Hertz said part of his company's focus would be on keeping costs low and "not spending too much on offices" (his company has a meat-and-potatotoes office in unfashionable Upper Queen St; Mr Hertz spoke to NBR on the Viaduct, in sight of Telecom and Vodafone's respective headquarters).

The announcement was also no-fuss. A handful of staff waved polystyrene numbers in the air for a brief photo op. Then it was back to work.

Vodafone loses 41,000 more mobile customers – blames World Cup

July 23: Vodafone NZ has again lost mobile customers, according to figures reported by its UK parent company overnight.

In its latest quarter, Vodafone NZ lost a net 41,000 customers.

It was the sixth straight quarter the carrier had shed customers.

Q4 FY 10/11: 2,484,000
Q1 11/12: 2,458,000
Q2 11/12: 2,434,000
Q3: 11/12: 2,420,000
Q4: 11/12:  2,411,000
Q1: 12/13: 2,370,000 

IDC senior market analyst Glen Saunders told NBR ONLINE, "It's interesting times with much more price competition going on – Telecom to 44c [for mobile voice calls], 2degrees with 5000 text [for $10] and of course Skinny getting a bit more coverage now.

"I imagine that Paul Taylor will create a bit of extra 'excitement' within the Skinny brand over the next few months, too."

Telecom recently moved Mr Taylor, it's head of mobile marketing, across to head its Skinny budget/youth brand.

Ironically, the number of customers Vodafone has lost in the past six months (50,000) is roughly the same as it will gain if the TelstraClear takeover is approved (TelstraClear's 50,000 mobile customers use a re-badged version of Vodafone's service. Such wholesale customers are not included in Vodafone's total).

"The results saw a decline in prepay customer numbers with a smaller drop in customers on account," a Vodafone spokeswoman told NBR.

The new customer count reflected the Commerce Commission’s latest market monitoring report, which said competition between phone companies was increasing, she said.

"Since October 2009, the cost of making a call to another mobile network has come down 35% and sending a txt has reduced by 66%. [But] while customers are enjoying lower than ever prices, calling volumes are continuing to decline."

The World Cup effect
 "Prepay customer churn in the quarter can in part be attributed to the Rugby World Cup, which saw large numbers of inbound tourists buy prepay SIM cards," the Vodafone spokeswoman said.

"Vodafone’s policy is to disconnect SIM cards after six months of inactivity, which saw a large number of prepay disconnections in the quarter."

She pointed out Vodafone continues to upgrade its sites which support Dual Carrier HSPA+ technology "which delivers the fastest speeds currently available in New Zealand" (a claim borne out by NBR tests on the new iPad; Telecom, for its part, is pushing a 4G trial underway for a handful of business customers).

2degrees growing
The drop came at a time that 2degrees continues to surge.

On June 28, CEO Eric Hertz said his company now has 950,000 customers - including 100,000 on contract (a figure never previously broken out). 

Telecom falling?
Telecom was hurting at its last mobile update, back in February 24, when it revealed a net loss of 187,000 customers in its half year to December.

2degrees continued gains indicated that it, too, will report another dip in customers at its next six monthly report (expected in August, an exact date has yet to be set).

Telecom's old CDMA network will close on July 31. On February 24, Telecom said 639,000 were on CDMA.

On July 11, Telecom refused to say how many had yet to migrate to XT (or have been lured to a rival), but did introduce new carrots and sticks to get hold-outs to move.

Telecom has so far declined to provide any customer numbers for Skinny. It says it will provide Skinny numbers at its August six-month update or with its annual report due late August or early September.

Vodafone pre-pay vs contract
The percentage of Vodafone NZ customes on pre-pay - which has fallen quarter after quarter since 2degrees' launch - was down another 0.3% to 66.5%. Pre-pay customers spend much less than those on contract plans, according to Vodafone and Telecom financial reports (privately-held 2degrees does not release detailed user figures).

Vodafone does not release quarterly financials for its NZ operation  (in its year to March 31, 2011, Vodafone saw net profit jump 20% to $151.5 million on revenue that increased 6% to $1.69 billion).

Globally, the company had a flat result first quarter blamed on the Eurozone crisis. The company does not report profit/loss figures by quarter, but did say its global revenue was £10,767 a 7.7% fall, or a 1% gain on an "organic" basis (stripping out acquisitions and other one-offs). The companies shares were down 2.5% in early trading.

All carriers count each connection as a "customer", so a person with separate SIM card accounts for, say, a mobile phone, data stick and iPad, counts as three customers. MVNOs or mobile virtual network operators resell service. TelstraClear; easily the largest MVNO, offers a rebadged version of Vodafone's service.

* Vodafone PLC quarterly financial report, May 23 2012
** Telecom half-year financial report, February 24, 2012
*** 2degrees CEO statement June 28, 2012
**** TelstraClear statement May 2012

14 · Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

Post Comment

14 Comments & Questions

Commenter icon key: Subscriber Verified

How many of these million or so subscribers are still counted and have not used the account for the past two years or so?

No wonder there are so many more subscribers that there are sheep, oops I mean people in NZ!

  • 0
  • 0

Telecom, Vodafone and 2degrees all define an active customer as someone who has paid for a call, txt or data during the past three months

  • 0
  • 0

Hi Chris, that maybe how they define but that is not how they actually count and publicise!

  • 0
  • 0

2 degrees is getting away with sub-quality service and calls.

Try getting them to fix drop calls and non forwarded txts!

I have had that misfortune and after the 5th attempt, switched back to Telecom.

  • 0
  • 0

I agree

  • 0
  • 0

Ye, Telecom are greedy bast**ds but their service is fairly decent. Got 6.5Mbps down / 1.4Mbps up at 60ms ping on my iPhone 4S over 3G. Fast enough that I have been using the 3G data increasingly often reading emails such as NBR while out and about. Hope they fight back and lower the cost of calls and data some more. They should do data plans like AT&T in the USA. When you run out if data (say your 5GB from AT&T) they will just slow you down. No one said anything about dial up! Just slow you down.

  • 0
  • 0

however this usually only happens when you are roaming

  • 0
  • 0

2D offering is good. I moved from Vodafone and am impressed, although there are certain add-ons that the need to get ASAP - such as TXT2PK.

Becoming a reseller of fixed-line will also help them as then they can bundle Fixed and Mobile calls like Telecom, Voda and the MVNOs do

  • 0
  • 0

Thank you 2Degrees for breaking the Televodacom rip off.
Funny how the half wits from Telecon and Vodacrooks kept telling us porky after porky that NZ was competitive I see the Telecom crooks are making a big deal about 44cents a minute to any network or landline ummm 2Degrees have been giving these great rates for three years.

  • 0
  • 0

Mick2degrees you are right. But will 2degrees continue to give you the rates you expect? Will they be here in a few years?

  • 0
  • 0

Why would they put their prices up? Since when has this happened? The only case for this happening would be inflation.

  • 0
  • 0

CK looks like you are having a 2degrees news day today? Launching a slew of press releases when your major competitors network has fallen over is a great -ploy, glad to see you saw through it

  • 0
  • 0

Okay so there are according to these figures some 5.4 million mobile phone accounts.

Checking with stats reveals NZ population to be 4.4 million

This equates to a difference of 1,001,800.00 or 1.22 mobile accounts for person in NZ

Now I understand that some of us have multiple SIMS scattered around the house and old CDMA phones in gloveboxes plus there is inbound roaming but the real question is this:

what is the average revenue per user? (ARPU) - I suspect that it is really pretty tiny and that the whole mobile market is a smoldering mound of stinky brown stuff being buzzed by tech journalist flies and more than a fair whiff of media hype.

Succinvtly put, the moral of the story is this: If you want to be a millionaire invest in mobile networks - just make sure you're a billionaire to start with.

  • 0
  • 0

It also includes people with multiple devices such as me - I have an iPhone plus a T-Stick and each with their own unique SIM card hence you could easily get more connections than population. That doesn't then take into account for example where I work where each employee has a t-stick and a mobile, then have their own person mobile etc. again, it all ads up.

  • 0
  • 0

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot


Sym Price Change
USD 0.7238 0.0049 0.68%
AUD 0.9539 0.0046 0.48%
EUR 0.6722 0.0016 0.24%
GBP 0.5773 -0.0030 -0.52%
HKD 5.6142 0.0376 0.67%
JPY 81.4390 -0.4110 -0.50%


Commodity Price Change Time
Gold Index 1215.6 9.940 2017-01-23T00:
Oil Brent 55.6 -0.280 2017-01-23T00:
Oil Nymex 52.8 -0.490 2017-01-23T00:
Silver Index 17.2 0.160 2017-01-23T00:


Symbol Open High Last %
NZX 50 7067.9 7067.9 7067.9 -0.05%
NASDAQ 5568.3 5606.5 5552.9 0.86%
DAX 11554.8 11596.2 11545.8 0.43%
DJI 19794.7 19949.2 19799.8 0.57%
FTSE 7151.2 7190.1 7151.2 -0.01%
HKSE 22965.2 22986.5 22898.5 0.22%
NI225 18817.4 18915.7 18891.0 -0.55%
ASX 5611.0 5653.8 5611.0 0.70%

Most listened to