The Warehouse Group appoints new chief marketing officer

This is a supplied media release.

The Warehouse Group has appointed Jonathan Waecker into a newly created role of chief marketing officer (CMO).

Reporting to Group chief executive Nick Grayston, Mr Waecker will oversee all the group's marketing and communications activities, leading brand strategy and driving customer engagement for The Warehouse Group and its brands.

Mr Grayston says it is crucial that The Warehouse Group maximises its marketing and communications capabilities to deliver for its customers.

“Jonathan will help us to build capability in personalised, automated marketing communications as we move our mix away from traditional analogue channels into digital.”

“His deep understanding of customer data and analytics to drive marketing performance and revenue, coupled with his strong background in helping consumer brands define and engage with their customers, makes him an ideal fit for this role,” Mr Grayston said.

Prior to joining The Warehouse Group, Mr Waecker was based in San Francisco as vice president of marketing communications at Yahoo, the fourth largest online property in the world, reaching over one billion users every month.

In that role, Mr Waecker led the fully-integrated team responsible for delivering all marketing communications during a critical turnaround period for the company, winning numerous industry awards, while driving revenue and results for the business and brand.

Prior to Yahoo, he spent time in global marketing, brand strategy and business development roles at Zynga and The Walt Disney Company, two of the world’s most engaging and digitally innovative consumer brands. He has been named one of Brand Innovators' 40 Under 40, received an MBA in Corporate Strategy from HEC Paris, a second MBA in Global Finance from the Chinese University of Hong Kong, and graduated from San Diego State University.

He started with The Warehouse Group on November 2nd, 2017, relocating to New Zealand with his family to join the team in Auckland.