Water treatment quackery nets $136,00 fine

Ecoworld NZ Ltd have been fined $60,00 in the Hamilton District Court today for misleading people about the benefits of a water “treatment” system that did nothing to change the water it treated.

The court also ordered compensation of $68,000 to be paid to consumers who purchased the product during the period under investigation (March 2000 – March 2003), and required more than $8,000 in costs to be paid to the Commerce Commission.

Ecoworld sold the Grander Living Water Units for between $1,500 and $12,000.

The units contain no mechanism or filter to treat water. Rather, in a sealed section they contain “living water,” which the vendors say comes from glacial melts in Austria’s Tyrolean mountains.

Ecoworld claimed that any water brought into contact or close proximity with this “living water” would gain special properties, ranging from an improved PH level to becoming hostile to pathogens.

Tests showed that there were no measurable differences between “treated” water that had passed through the system, and untreated water.

Judge Merilena Burnett said promotional material for the Living Water units “contained inconsistencies, quackery and pseudo-science.”

Commerce Commission Director of Fair Trading Deborah Battell said the conviction warns companies they can’t make false claims about the products they sell. Claims they do make must be supported by credible evidence.

“It can be easy to fool people using glossy brochures full of personal testimonials, graphs and highly selective quotes from test results.” said Ms Battell.

“If companies can’t back up their claims with solid proof, they shouldn’t be trading on them.”

There was also a warning here for consumers, said Ms Battell.

“Some of the claims made about “Living Water” were outlandish,” she said. “Consumers need to be sceptical, ask questions, and consult their common sense when confronted with unusual-sounding claims.”


For more on water quackery in general, see Water Cluster Pseudoscience, by Stephen Lower.

Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

Comments & Questions

Commenter icon key: Subscriber Verified

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot


Sym Price Change
USD 0.7196 0.0000 0.00%
AUD 0.9379 0.0000 0.00%
EUR 0.6811 0.0000 0.00%
GBP 0.5771 0.0000 0.00%
HKD 5.5851 0.0000 0.00%
JPY 80.5840 0.0000 0.00%


Commodity Price Change Time
Gold Index 1258.3 7.630 2017-02-24T00:
Oil Brent 56.3 -0.650 2017-02-24T00:
Oil Nymex 54.0 -0.500 2017-02-24T00:
Silver Index 18.3 0.220 2017-02-24T00:


Symbol Open High Last %
NZX 50 7090.4 7099.6 7089.5 -0.44%
NASDAQ 5802.3 5845.3 5835.5 0.17%
DAX 11920.9 11934.6 11947.8 -1.20%
DJI 20751.9 20821.8 20810.3 0.05%
FTSE 7271.4 7271.9 7271.4 -0.38%
HKSE 24115.6 24121.9 24114.9 -0.62%
NI225 19232.1 19381.1 19371.5 -0.45%
ASX 5784.7 5784.7 5784.7 -0.79%