Which NZ firm has the best reputation?

Air New Zealand has kept its grip on the top spot in the reputation stakes, according to an annual study.

The 2012 Corporate Reputation Index reveals little has changed at the top-end of an index measuring perceptions of the country’s largest companies by revenue.

At fifth place, food manufacturer Goodman Fielder is the only newcomer to the index top five, having scored well in the products and transparency categories.

Sauce producer HJ Heinz jumped from fourth to second spot over the year, through its first-place ranking in the products category.


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