YoungGuns awards Kiwi advertising talent
The Young Guns Advertising awards have recognised New Zealand talent with DDB picking up several gongs.
The global advertising awards are now in their 11th year and recognise young and emerging creative talent, where at least one person in an entry must be born after November 25 1980.
A YoungGuns bullet signified the leaders of tomorrow, the ones to “Become the Hunted” for their talent, the organisation said.
New Zealand agencies picked up a total of nine awards, with no Gold Bullets, four Silver, five Bronze and five finalists. This total number of Bullets was second only to the United States who raked in 19 total Bullets.
Australian agencies were awarded a total of four Bullets, with one Silver and three Bronze.
Poland, South Africa and the United States were the only Gold Bullet winners with the latter picking up three of the total five awarded.
DDB New Zealand picked up a slew of awards, including Silver Bullets in the Cinema commercials category for the Lucky Dog campaign, with the eligible creative Brett Colliver, and the Promotions category for Steinlager – We Believe campaign with Rory McKechnie as the eligible creative. Bronzes included in the Direct Response – Low volume mailings category for its Catalogue and Tee-shirt Folding Machine (James Tucker and Simon Vicars) and in the Integrated Campaigns category for Share the Joy (Christie Cooper).
Colenso BBDO picked up a Silver in the Content and Engagement Campaigns category, for Skate Pinball (Victoria Daltrey and Will Bingham).
Ogilvy New Zealand picked up a Silver in the Maverick Media category for Car For Sale (Freddie Coltart and Matt Williams) and a Bronze in the Bottom Drawer category for Diwali – Stereotype (Adam Barnes and James O’Sullivan).
Sugar picked up a Bronze Bullet in the Outdoor general category for Find Your Start: Live Writing Projection (Jono Aidney and Rob McDowell).
PublicisMojo Auckland nabbed a Bronze Bullet in the Public and Community Service Print Campaigns category for Auckland City Mission Angels (Greg Wood, Jake Siddall, Lachlan McPherson and Sokpart Pao).
Young Guns said it was the biggest year since it started recognising young talent in 2000.
The awards were judged by an online jury of over 100 people and then the work was considered across a week by a 12 strong jury led by DDB New Zealand’s executive creative director Toby Talbot.
In total for the Advertising Award, 54 bullets were awarded to young talent in 15 countries.
Mr Talbot said the work was testament that YoungGuns was still as relevant today as it was when it first started.