The media merger’s motivations were more basic than the arguments to the ComCom.
Facebook's influence now extends well beyond the virtual world to the physical world as well.
Advertising might be getting more fluid but the effect of the digital world on traditional media and marketing channels is already profound. That's only going to intensify in the coming years.
As the industry awaits the Commerce Commission’s decision on the Sky TV-Vodafone merger (due next Thursday), Facebook’s Smart TV push has delivered another reminder the new media landscape is getting more and more competitive.