New Zealand's largest electricity retailer says it wants to compete on service and product innovation rather than price.
Opinion: Analysts have exposed some cynical pricing behaviour by Trustpower.
"Trustpower are offended by the TECT proposal but who would believe them given they have effectively been over charging consumers in the Bay for years and relying upon the TECT distribution to keep competitors out of the area."
Flick switching and Trustpower’s free TVs were major factors.
"How to reduce the churn? Easy. Offer your best deals to existing loyal customers instead of trying to attract new ones to replace those departing!"